9 Effective Ways To Improve Your Website Credibility

Website credibility should be a very important factor when creating your website content. Here are a couple of statistics that prove a credible website will reap huge benefits to you and your customers:

• According to the UCLA only 52.8% of people using the internet believe websites contain credible information.


• Research conducted by Princeton Survey Research Associates, indicates that four out of five users say that trusting the information on a particular website they visit is very important to them.

So knowing this information, you can see the importance of incorporating credibility into the making of your website, especially as it can be a deciding factor in convincing or motivating potential customers to make a purchase.

When your website is trustworthy and believable, people will be more willing to purchase from you. As an internet entrepreneur, naturally you have a website, and this website will be peoples first point of contact with you, so it has to come across as credible for you to see the success you deserve.

Here are 9 tips you can use to improve your web site credibility:

1. Don't bombard your website with advertisements
   
   

   If your website looks like a billboard of advertisements, your customers will turn around and run! A few adverts are expected on any business website, just don't over do it or let them be the main focus.



2. Back up any claims with hard facts
   
   

   Make sure that any claims or promises can be backed up with evidence, whether that be hard facts, testimonials, raw data, reviews or statistics. If you can't back up a claim, then don't mention it, as potential customers will see right through it.




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3. Include testimonials, endorsements and reviews
   
   

   If you managed to get an endorsement on your website from a leading personality in your industry that the majority of people have heard of, then the money will come pouring in. How do you get an endorsement, review or testimonial? You have to ask for it by phone or email. If you don't ask, you don't get.



4. Pay attention to the little things
   
   

   Anything that could make your website look sloppy is to be avoided – like typos, broken links, grammar errors, bad formatting and spelling. Although the odd mistake is commonly accepted by users, it's wise to ensure that it's a rare event.



5. Make sure your website looks professional
   
   

   It is easy to spot a website that has been put up in a hurry, with little thought and its only purpose is to make money. In the same way, you can spot a website that you can tell has a lot of effort, time and personal attention put in to it. Just ensure that it is easy to navigate, easy on the eye and looks professional.



6. Update the content on a regular basis
   
   

   When you visit a blog and find that the content is over a month old, you tend to think less of the blog owner, as it's a sign that the business owner is not keeping up.

   If you run out of things to say, even regurgitating previous posts is better than nothing, however new valuable original content is a better route to go down in terms of getting the best website credibility.



7. Have a presence on the website
   
   

   Don't let your website be another faceless site, so always include an about page, or at very least some contact information.

   Any additional information, that could add to your credibility like courses you've taken, awards you've won, years of experience you have, let everyone know. People like to know the faces behind a website and that they are actually a real living person.



8. Join an association or win an award
   
   

   A good indicator of website credibility, as far as readers and customers are concerned, are stamps of approval, whether that be an award that you have won, or an association that you have joined, it's worth it to help you boost your credibility.



9. Only associate yourself and your business with reputable companies
   
   

   Ensure that anyone mentioned on your website, partners mentioned or companies you promote are reputable, as one bad apple can bring you down with it.

Credibility has to be earned, with hard work and attention to detail and your website has to represent this, but when you start with these intentions in mind, it will show through everything you do. People will see you as an outstanding expert.

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